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May 24, 2006

Nintendo's Philosophy on the New Wii















Break Down the Walls


With each passing year, video gaming has become an exclusive experience. The complexities of some of the newest games have alienated those who used to play games with their entire families. Wii changes all that. Nintendo has created the most inviting, inclusive video game system to date. Thanks to our unique controller, anyone of any age or skill level can pick up and play games on Wii.

And they will have an incredibly fun time doing so. That's not to say we've forgotten about the core gamer. Not by a long shot. In fact, Wii gives them the best gaming experience yet. Take a look at some of the games Nintendo and our partners have to offer, and once you try them out, you will be convinced that a revolution in gaming has begun. Soon, the future will be in your hands. When you get a chance to play, you will believe Wii is the next leap in gaming to a new generation.

Expanding the Audience

Over time, gaming has become overwhelming to people. Wii returns gaming to simpler times while innovating game development at the same time. The unique Wii Remote gives parents and grandparents a chance to play games with their children. It gives gamers and traditional non-gamers a chance to share the same experiences in this new generation of gaming. For those who grew up on video games, Wii shows that games have not outgrown them.

Unique Experiences

Wii makes you feel less like a player and more like you're in the game. Frenzied sword battles are no longer confined to pushing a button. With Wii's unique freehand controller, Nintendo puts you in the middle of the action. Forget about pushing a button to start a golf backswing. Wii lets you swing the club! Don't push a button to swing a sword, actually swing the sword. Video games have always been a part of you, now you get to be a part of them. Step up to the next level of gaming.

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